This is short and sweet local SEO tip and one that can be completed at almost zero cost. Its ideal for a local small business just getting started with SEO, or even one that has been doing SEO for sometime. Over the past few weeks I've been working with a website that interfaces with a lot wedding vendors, service oriented businesses like florist, photographers, reception halls, DJs. All of these businesses compete locally, and most websites have a number of different pages describing the services offered, as well as, the experience level of the provider. While reviewing hundreds of these websites I've picked up on a common missed SEO opportunity. That is a majority of the website copy does not include localized keywords. Here is an example.

Unoptimized Copy

The Elegant Strings are professional musicians in every way, reliable and well organized, with extensive experience performing at weddings, receptions, and other events.

We take the time to coordinate with your wedding planner, clergy, and event coordinator. We go out of our way to meet your specific musical needs with free unlimited phone consultations and thoughtful advice regarding selection of the perfect music to make your wedding ceremony, commitment ceremony or special event truly memorable.

Use our Free CD Sampler to help you choose just the right music from our extensive repertoire or ask us about arranging your special song for the instrumentation you select.

Local Optimized Copy

The Elegant Strings are professional musicians in every way, reliable and well organized, with extensive experience performing classic music for Phoenix weddings, receptions, and other events.

We take the time to coordinate with your wedding planner, clergy, and event coordinator and can accommodate any wedding location in the greater Phoenix area. We go out of our way to meet your specific musical needs with free unlimited phone consultations and thoughtful advice regarding selection of the perfect music to make your wedding ceremony, commitment ceremony or special event truly memorable.

Use our Free CD Sampler highlighting some of the classical music performed for a Phoenix wedding reception. We hope it will help you choose just the right music from our extensive repertoire, or ask us about arranging your special song for the instrumentation you select.

Conclusions

Okay, so I may have added Phoenix at least one more time than what seems natural, but it was only to point out the many instances which a regional word could be included in the copy. By adapting local keywords within every page of the Elegant Strings website the net effect is copy with greater relevance to Phoenix, the area the group services and the area which they are trying to attract customers. In the unoptmized text there is no indication as to where the group performs, by adding even a limited quantity of regional phrases to the copy a search engine is able to better pair the type of services provided with the location, all while maintaining the integrity of the message.

Jeff Howard