On April 8th, 2021, Google announced an algorithm update for reviews in english. Within their blog post, Google also provides advice for what makes a good product review.
Google
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Google announced
on February 10, 2021 the ability to link directly to a Google hosted lead generation form
(instead of a landing page) is now available for ads.
This option requires a previous spend of at least $50,000 in Google Ads.
Google Ads: Help
Search Engine Land
SE Roundtable
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