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On April 8th, 2021, Google announced an algorithm update for reviews in english. Within their blog post, Google also provides advice for what makes a good product review.

Google



Google


Google passage ranking went live on February 10, 2021. Google said passage based indexing will affect 7% of search queries across all languages when fully rolled out globally.

Search Engine Land
SE Roundtable
Webmaster World
Google Blog



Google Ads


Google announced on February 10, 2021 the ability to link directly to a Google hosted lead generation form (instead of a landing page) is now available for ads. This option requires a previous spend of at least $50,000 in Google Ads.

Google Ads: Help
Search Engine Land
SE Roundtable



Search Engine News


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