Blog Roll

US private equity group Apollo Global Management is close to acquiring Yahoo and the other media assets of Verizon Communications, people familiar with the situation said, as the telecom group shifts its focus to its core network businesses and a rollout of 5G wireless technology.

Financial Times
New York Times

On April 8th, 2021, Google announced an algorithm update for reviews in english. Within their blog post, Google also provides advice for what makes a good product review.

Google

Google passage ranking went live on February 10, 2021. Google said passage based indexing will affect 7% of search queries across all languages when fully rolled out globally.

Search Engine Land
SE Roundtable
Webmaster World
Google Blog

Google announced on February 10, 2021 the ability to link directly to a Google hosted lead generation form (instead of a landing page) is now available for ads. This option requires a previous spend of at least $50,000 in Google Ads.

Google Ads: Help
Search Engine Land
SE Roundtable

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